A difference of opinion. Choose wisely, and a brand valuation exercise can help you unlock growth for your business. But with so many differences in brand. Applications for brand valuation. Interbrand’s brand valuation methodology seeks to provide a rich and insightful analysis of your brand, providing a clear picture. Brand. Brand Name. Region/Country. Sector. Change in Brand Value. Brand Value. Apple. The Americas. United States. Technology. +3%. , $m.

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This knterbrand only take a few moments. The basis for the marketing assessments Interbrand’s experience in creating and managing brands over 30 plus years has created brand metrics that consider: There are three key elements and they are detailed below: Read our community guidelines here.

We have for each of the brands and categories assessed the Role of Branding. Since Intangible Earnings include the returns for all intangibles employed in the business, we need to identify the earnings that are specifically attributable to the brand.

This is a space where subscribers can engage with each other and Globe staff. Story continues below advertisement. Follow us on Twitter globebusiness Opens in a new window.

To derive today’s value of a future expected earnings stream it needs to be ‘discounted’ by a rate that reflects the risk of the earnings actually materializing and the time for which it is expected. If you are looking to give feedback on our new site, please send it along to feedback globeandmail.


Interbrand identifies the revenues from products or services that are generated with the brand. Comments that violate our community guidelines will be removed. This is a prudent and conservative approach as it only rewards the intangible assets after the tangible assets have received their required return.

How Interbrand measures brand value

The Role of Branding is a per cent – thus if it is 50 per cent, we take 50 per cent of the intangible earnings as Brand Earnings. There are two factors at play: We hope to have this fixed soon.

Click here to subscribe. Readers can also interact with The Globe on Facebook and Twitter. If you would like to write integbrand letter to the editor, please forward it to letters globeandmail.

How Interbrand measures brand value – The Globe and Mail

Tickers mentioned in this story Data Update Unchecking box will stop auto data updates. Published annual reports and analyst reports from multiple investment banks were used to examine the revenues, earnings and balance sheets of the brand-owning companies. The higher the risk of the future earnings stream the higher will be the discount rate. Treat others as you wish to be treated Criticize ideas, not people Stay on brabd Avoid the use of toxic and offensive language Flag bad behaviour Comments that violate our community guidelines will be removed.

Brand value is the Net Present Value NPV or today’s value of the earnings the brand is expected to generate in the future. We aim to create a safe and valuable space for discussion and debate.


Through our proprietary analytical framework called Role of Branding we can calculate the percentage of Intangible Earnings that are entirely generated by the brand. If you want to write a interbramd to the editor, please forward to letters globeandmail. House Democrats introduce plan to reopen U.

This valuation approach is a derivative of the way businesses and financial assets are valued. The subject who is truly loyal to the Chief Magistrate will neither advise nor submit to arbitrary measures.

Our expertise was supplemented with press vakuation, analysts comment and syndicated market research. Due to technical reasons, we have interbbrand removed commenting from our articles. The report was published by Interbrand, in conjunction with Report on Business. The following is an excerpt from Best Canadian Brands Thank you for your patience.

In some businesses, e. In the case of Shoppers Mart people buy not only because of the brand but also because of the location of the stores. Published July 24, Updated April 23, Firstly, the time value of money i. In situations bramd the brand is used across a variety of businesses, the Role of Branding figure was assessed for each core business segment. I’m a print subscriber, link to my account Subscribe to comment Why do I need to subscribe?